Our Story - so far .....

Woodards Real Estate Shield
Our story begins in 1921 with the opening of the first Woodards office in Hawthorn East.


Over 90 years and 11 offices later we remain one of the most trusted and recognisable real estate brands in Melbourne.

In a refresh of our brand in 2000, our goal was to create a unique symbol to represent our core values of integrity, trust and exemplary service.  The now familiar W shield gave us the icon we needed to communicate our commitment to upholding the ideals we stand for, and deliver on.

Technology and creative advances have now enabled us to evolve the brand even further to create a fresh, modern and relevant feel.  Our invigorated branding  offers our clients and staff a more progressive and polished look in line with our aim to move with the times yet keep our established trademark and the values they represent intact. 

This exciting change also allows us to promote our clients properties in a bright and innovative new way giving them a distinct edge in the marketplace. 

We hope you enjoy our new contemporary look as much as we do.


John Piccolo CEO Woodards Real Estate 

John Piccolo

CEO - Woodards Group


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