A consummate client service professional with an early background in retail and a lifelong commitment to real estate, Max Mercado’s primary focus is his people and their properties. Committed to building relationships, rather than just ticking off a sale, Max is a born communicator who is quick to take on his client’s priorities …and an active listener who is even quicker to understand buyer’s motivations. As knowledgeable on property as he is about service, Max is an expert marketer with a targeted approach. His highest priorities are to reach the right audience for each property, communicate benefits clearly, and increase buyers’ motivation to purchase. With keen local knowledge and broad market understanding, Max’s measured approach adds value at every turn – as he highlights the benefits of the individual property, ameliorates the challenges of market forces, and negotiates the best possible price. A recreational boxer whose fighting spirit translates into a tireless work ethic, Max’s competitive approach overflows into everything he does. Whether he’s fighting to raise the profile of his vendors’ properties above other homes in the market, manoeuvring a stress-free sale, or sparring with buyers on their best price, Max is there to fight the good fight for his vendors!